![]() ![]() The agency bought the rights to the specific recording that everyone knows. ![]() Spam email has to work on somebody too, right? But that doesn't keep the agencies from trying again and again.Īpparently this practice "works" often enough in the sense of selling enough of the product to make the practice economically sustainable, no matter how artistically objectionable. The basic argument is that the good feelings the viewer has for the song will be transferred at least in part to the product, making a new customer or reinforcing an existing one.Īs virtually everyone will tell you, it doesn't always work. It's not surprising that the advertising industry very quickly seized upon the idea of buying the rights to a song and using it in an ad. What better tune to use to advertise a product?Īdvertising is all about appealing to emotion to make a sale, and few things hold more unalloyed positive emotion than a favorite song. ![]() Whenever you listen to it, it brings back a whole lot of good memories, and you end up going through the rest of your day with a smile. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |